In information retrieval, an index word, subject word, topic word, or other descriptors, in retrieved data is a word that captures the meaning of an entire subject file. Index words make up a well-defined vocabulary for use in electronic databases. Data entry operators use them to sort their files and to perform searches against them. The system can be used to search for keywords, to search the database for words that have appeared in the document, and to create other index words.
How are query and search volumes calculated? A query volume, also called monthly searches, is the number of documents searched during a 30-day period. For example, if there are three hundred and sixty thousand documents in a customer’s files, they would be searched thirty times throughout the month. A search volume, on the other hand, refers to the number of times a keyword appeared in a document over a given period. A search volume is therefore the number of times a keyword appears on a document over a specified period of time.
An intent specifies the intent of the indexing project. Intended purposes can include any of the following: retrieving documents for research purposes, identifying a person’s location and times of birth, tracking a person’s mobility, matching a person’s name to a name in the index, and finding certain types of information. When using an intent, people searching for specific things can be more specific about the subjects they want to find, which helps to ensure a higher degree of accuracy in keyword matches. Mapping the intent also increases accuracy.
The Google Keyword Tool uses the cost per click method to determine the cost per click and the amount it costs to compete with other sites for a particular keyword. Using this value, the site with the lowest cost per click is chosen. Competition is based on the MSA and the strength of their links. The Google Keyword Tool also determines the top 10 searches for each intent using the keyword count metric.
Many search engines such as Bing, Yahoo!, and Google offer a free tool that can be used during keyword research. These tools can help optimize the content of pages for a particular term by determining the amount of search volume for each word in the target phrases. These tools can also help target particular geographic locations or demographics. In addition, some of these tools provide additional information about the history of searches as well as rankings for specific target keywords. This information can be particularly useful when compared to data provided from search engines such as Overture and Google AdWords.
The primary goal of any campaign is to increase the number of people searching for a particular term or phrase. Keyword research can be an essential step to accomplish this goal. People searching for particular items will often have a high level of accuracy in selecting the correct term for them. Making sure your website or ad has appropriate key phrases will help to ensure that people searching for a particular item will find it.