What is Keyword Research?

One of the key factors to success in online article marketing is finding keywords that effectively bring targeted visitors to your website. In online article marketing it’s not just about writing informative articles that solve a problem. It’s about finding keywords that readers use when searching for the information you have written. A good keyword search tool will identify keywords other authors are using to bring targeted visitors to their websites. Choosing the right keywords is one of the keys to success.


An index word, subject term, keyphrase, or descript, in content retrieval, is basically a short term phrase that capture the essence of an article. Keywords make up a natural way to categorize and classify information. In this day and age it’s important to make sense of massive amounts of data. The best way to do this is to create a database of high-value keywords that can be used in all kinds of databases and syndication systems.

What does all this have to do with keyword research? It’s very important. Choosing the right keywords is one of the keys to success. So lets say you have a website that sells gourmet pet care products. Your main keyword is pet care and you’re using a keyword tool to analyze the competition. You see in the competition you see that most of the hits come from just one word; this one word is an index term.

How do you match up your keyword with other similar phrases? The competition uses similar methods such as exact matching and broad matching. You want to find phrases within your database that are both highly searched for and are also well written. You want to create a keyword selection tool that allows you to find these phrases within other databases and also allows you to write custom ads. Writing custom ads based on your keyword research will help boost your ranking in both searches and ad formats.

The main thing you want to consider is how a word is used. Most common keywords are used as a singular phrase or as a two word series. So when you analyze keyword competition, make note of how many times each of your keywords appears and try to figure out how many words in those words make up your entire advertisement. This will tell you which keywords will rank you best.

How do you optimize your site? A great way to optimize your site for the search engines is to use meta tags and title optimization. Another great way to optimize is to use long tails or long string keywords. These will be much more difficult to optimize but will give you a better return on your investment. So what are you waiting for? Stop wasting time doing keyword research and start optimizing your website today.