5 Factors That Play a Vital Role in Keyword Research
The keyword search tool in a content management system (CMS) helps a web author create meaningful and comprehensive keyword lists. Keyword searching is performed by browsing through a site’s sitemap, or index page, which contains a list of all the sites that link to this site. For each page on a site, it is possible to either search for a keyword directly, or for a phrase that contains that keyword. The pages that appear in the sitemap are then labeled with the keyword or phrase they contain, in alphabetical order.
Search engines such as Google use an index to determine the ranking of sites. An index term, phrase, subject phrase, or description, in text retrieval, is simply a word that captures the general theme of an article. For example, the contents of all manuals that contain the word “manual” are listed according to the keyword or phrase they contain. Such an index enables people searching on the internet to search for the appropriate manual based on its index level.
A content management system’s (CMS’) ranking algorithm factors a lot of other criteria into determining a site’s ranking. One of these factors, according to experts in the field, is the total number of times a keyword appears in a site. The higher the frequency of keywords, the more likely a site will rank high on a search engine’s result pages. For this reason, many web authors prefer to use keywords with low frequency in their writing.
Another aspect of search engines’ algorithms that some authors consider important is the frequency of the keyword. If a keyword appears dozens of times in a report and it receives a low search engine ranking because it appears infrequently in the report, then it is very unlikely that keyword will receive a high search engine ranking on the results page. This is why many Web authors turn to optimizing images and other content based on keywords with high frequency. They realize that using multiple keywords will make their sites appear more relevant to a search engines’ user and will increase its chances of appearing in a search results page. To optimize images for the purpose of increasing search engine rankings, the author must first optimize the entire website to make it appear less cluttered by using the keyword in a strategic place such as in the title of a Web page, where it will be most prominently seen by users.
The fourth factor considered by search engines in their algorithm is the amount of daily search volume for each keyword. Search engines rank Web sites according to the amount of daily searches performed for each keyword. The greater the daily search volume for a keyword, the more likely a site will rank high on a search engine results page. The difficulty of ranking highly for a keyword varies from one search engine to another. Some search engines list a single daily keyword and assign high significance to it while others apply different criteria to rank Web sites based on the daily search volume for each keyword. To optimize images for the purpose of increasing search volume, it is important to find out what the daily search volume is for each keyword and use that as a starting point for optimizing images.
The fifth factor is related to relevancy. This factor takes into consideration the popularity of the search term being searched. Web owners often try to make their Web pages as search engine friendly as possible by using specific keywords. However, very few keywords are truly effective for increasing search engine rankings. Keyword research helps them to identify those keywords that are truly useful for increasing search engine rankings. Web owners should not focus on creating a Web site that is search engine friendly only to later discover that these keywords have very limited appeal among Internet users.