Why Do You Need Keyword Research?
An index term, subject word, subject heading, or descriptors, in content retrieval, is any word that capture the exact essence of an item. Subject words make up a well-known, unambiguous vocabulary for use in electronic bibliographic retrieval. The words are organized by subject matter and then grouped into logical vocabularies, which enable researchers to search for specific topics and terms quickly and easily. In the case of index terms, this task is made even easier, as keywords can be searched directly in the database.
Keywords must have a particular quality, such as frequency in use, relative authority, and search volume in the target language. Another quality of keyword is that it should be easy for users to find the related topics in a particular research topic. It should also make for easy indexing and retrieval. For these reasons, keywords are frequently grouped according to topic.
In keyword finding and analysis, it is important to understand that there are two types of keywords: long tail and short tail. The long tail keywords, are those that are not frequently used by searchers. They can consist of one or few words but are most often used in content. These keywords, when included in meta tags and titles, are likely to rank well with search engines.
Search engines use a special algorithm to rank web pages based on the content they contain, rather than the keywords used in the page content. Search engines use a variety of algorithms to rate web pages, and it is up to the user to make sure their web pages rank well using keywords having high search volume. A good example of a keyword having high search volume is the phrase “How To” – the keyword being searched the most is “how to” divided by 2. Therefore, if someone were searching for information on how to grow a tomato plant, the keyword “how to” would be high on the list of keywords being used by people who are trying to learn how to grow a tomato plant.
The other type of keyword is the short tail keyword. This keyword has a low search volume but the number of people looking for information on that topic is not far behind. Because the quantity of people looking for information is not as much, the keyword difficulty is also low. In other words, there are more people with the knowledge to rank high for this keyword but fewer people are willing to spend the time necessary to rank them. In most cases, the higher ranking keywords have the longest lists of backlinks.
Keyword research is critical for successful keyword optimization. The keywords Explorer tool provides data on the keyword density for each month since Google started providing keyword statistics. There are easy ways to determine keyword difficulty, as well as find low competition keywords. Keyword research should be an essential part of your internet marketing strategy. The keywords Explorer tool will help you determine what keywords to target and which keywords to avoid. It is an important part of your link building campaign.