Maximizing a SEO Company’s Keyword Analyzer
In information retrieval theory, an index word, topic term, topic heading, or descriptors, in text retrieval, is a very specific term that captures the meaning of a particular document’s topic. Index terms also form a well controlled vocabulary for usage in electronic document retrieval. The fact that there are many index terms makes the whole subject quite complicated and often leads people to engage in glossarial dispute.
In e-mail marketing, a web page titled “info-products” could be described as having many keywords in it. Therefore, it is necessary to rank the web pages by the number of search results that these keywords receive, not by the total number of times these keywords appear. There are plenty of good reasons why this ranking technique is called “sitemap.” The phrase “site-term density,” for instance, is another example of using the site-term to enhance ranking.
One important factor in determining how many keywords should be present in a web page is how many times the keyword appears on the actual page (not just in the title or in the heading or in the subtitles). Webmasters often miss this rule. They realize that having only one keyword in the title of a page will improve their rankings with search engines, but they count all the other keywords in the page using anchor texts (e.g., “homepage” or “about”). This is not the best practice, however. The site should not contain anchor texts, either, but the page should rank well if the search engines only look at the page’s content. A site that contains too many anchor texts tends to look like spam and the page will likely be ignored by visitors.
One can use a keyword suggestion tool for determining keywords to include in a page. For instance, keyword suggestion tools such as WordTracker can list a keyword for any given keyword and also show how many times the keyword appears in searches over a given time period. Some tools may also list the maximum number of times a keyword appears. The more searches a keyword appears in, the higher its visibility and, therefore, its importance.
Besides determining the number of keywords, one also has to take into consideration the intention of the site. Is the site meant to provide information or provide a service? If so, then the site should have fewer keywords and more relevant keywords or phrases. In most cases, the site should rank for both of these – providing clear and precise access for both intent and relevance.
A keyword analyzer helps determine the best keyword to optimize for and identify potential problems. One way to determine a keyword’s strength is to see how much search volume it receives. Search volume is the number of queries performed each month for a specific keyword. To get search volume numbers, sites can use Google Analytics. Note that search volume data is updated monthly, so a month may not represent how strong a keyword is current on a particular site.