How to Find Your New High Search Volume PPC Keywords
An index word, subject keyword, subject title, or designation, in keyword extraction, is a single term that captures the theme of an article. Index words make up a specialized vocabulary for use in electronic databases. Electronic databases are those that can store and retrieve data in a virtual manner, rather than in a paper format. The Internet, for example, has millions of electronic databases which make it possible to search large encyclopedias using keywords. Keyword extraction tools help you do this by scanning documents for keywords, then presenting them in keyword order, identifying the most often used keywords in each piece of writing.
The most important function of keyword tools is to maximize your keyword optimization by maximizing your keyword search volume, regardless of how relevant your keywords are to your subject matter. Keyword search volume is the number of times a given keyword appears throughout an article, page, or other document. In simple terms, keyword density is the number of times a keyword appears over the total number of words in the entire piece of writing. Keyword density, also referred to as keyword saturation, has great importance in determining your position in the search engine results pages (SERPs).
If you were to study the history of search volume trends, you would discover that over the last five years, the most widely used keywords have shifted. Some of these changes include longer words and phrases, drop-categories, and local business keywords. In recent months, the most heavily used words have been animals, beauty, and travel. These four are the subjects that attract most of the traffic to Google. If you entered a keyword search volume question into Google’s advanced keyword search feature (Google Insights by Google), you would see that in May 2021, the most popular keywords were beauty/home, animals/car, health/fitness, and health/lifestyle. In July, the most commonly used keywords were plants grow, health, and animals grow.
Why do you think people search for keywords? In order to answer that question, it is necessary to understand how PPC works. At the top of the results page (SERP) there are advertisements. When someone types a keyword that is relevant to the advertisement in a specific location, the search engine displays ads related to that keyword. Ads that display at the top of the SERPs are most likely to attract visitors and create revenue for the advertiser.
As an example of how advertising works with Google AdSense, let’s say that someone is searching for the keyword “plants grow green plants”. If someone searching for this keyword clicks on the first ad of interest, Google displays an ad on the right side of the Google home page that includes the keyword “plants grow green plants” along with a visually attractive image of a plant. The user is then directed to the advertiser’s website where they can find information about the product or service. If they like what they see, they may click on the second ad displayed on the left hand side of the site and be taken to a third landing page that contains the advertiser’s website.
Keyword intent provides marketers with a unique opportunity to determine which words or phrases best describe their products and services. Google provides keyword research tools to help companies determine their current keyword intent. Companies that lack a SEO strategy will not necessarily benefit from conducting keyword research. However, SEO companies that focus on keyword intent can provide company leaders with the competitive intelligence that is necessary in today’s ever-changing economy.